All of these singles were stylishly innocent Top 40 confections, playing connector to more sonically daring contemporary hits like Rihanna‘s “Rude Boy” and Usher‘s “OMG” on radio.ĭerulo, meanwhile, was presented in full Sweet Talker mode, a sunny and harmlessly likable pop artist with chiseled abs and family-friendly love stories. “Whatcha Say” was part of the brief Jamaican pop movement that also unearthed singers like Sean Kingston and Iyaz, but Derulo possessed a better understanding of melody and pop songwriting than those male artists, and scored Top 10 hits with “In My Head” and “Ridin’ Solo” from his self-titled studio album. Beginning with 2009’s “Whatcha Say,” which niftily flipped a piece of Imogen Heap‘s single “Hide and Seek” into a mid-tempo soul cry and spent one week at the top of the Hot 100 chart, Derulo dutifully played the neighborly sweetheart of synth-pop.
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